Campaign India Team
Apr 17, 2018

Coke's 'share' series now sees a father become a friend

Watch the ad film conceptualised by McCann here

Coca-Cola has rolled out its second film part of the 'Share a Coke' India campaign that was rolled out two weeks ago in India.
 
Conceptualised by McCann Worldgroup India, this film shows a father and son duo travelling in a train. The father takes out a bottle of Coca-Cola. The young boy looks to grab it when the father turns the bottle to reveal the label which reads 'Share a Coke with a friend'.
 
The young boy quickly takes his phone out. He does something on his phone and then gestures to his father to check his phone before reaching out for the bottle of Coke again. The father's phone has a notification which reads 'friend request accepted'. 
 
The father gets busy checking out his son's activities on social media while the latter enjoys the drink. The film ends with the young man embarrassed as the father looks excitedly at his posts. 
 
 
Source:
Campaign India

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