Using 17 global artistes, top US music producers and a British music psychologist, the one-off track claims to engineer feelings of happiness
Two emerging UK artists are used in the track – Laura Steel from Sheffield and Abi F. Jones from Surrey.
The video to the track has been produced using a montage of "happy moments" taken from Coke's ads around the world.
Brand: Coca-Cola
Music producers: Rock Mafia
The article first appeared on Marketingmagazine.co.uk
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the film conceptualised by Exceed Entertainment here
.png&h=268&w=401&q=100&v=20170226&c=1)
Takes over as VP - marketing for domestic and international business
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
