Campaign India Team
Jul 08, 2020

Club Mahindra gets Ayushmann Khurrana to reminisce about travel destinations; says he will be back soon

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

Club Mahindra has released a film through which it is looking to inspire people to reignite their passion for travelling. 
 
Titled 'Mai Phir Aunga', the film features Ayushmann Khurrana. He describes the different options of travelling within India and his desire to get back and enjoy them. In the film, he also announces the launch of Club Mahindra's digital campaign, #LoveIndiaSeeIndia. 
 
Ramin Saherwala, chief marketing officer, Mahindra Holidays and Resorts India, said, “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”
 
The campaign has been jointly conceptualised by FCB Interface, PivotRoots and Club Mahindra's marketing team.
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

6 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

6 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

8 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.