Tata Pravesh, a brand of steel doors, from Tata Steel, has rolled out a digital film through which it urges people to keep their doors closed and stay home to curb the spread of Coronavirus.
The film has been conceptualised by Wunderman Thompson. Staff members across offices contributed videos shot on smartphones of the doors in their homes being shut, bolted, barred or latched.
P. Anand, chief - services and solutions business, Tata Steel, said, “The Shut Out Corona film which urges people to take steps to prevent the scourge of Corona is a small contribution by Tata Pravesh to help the cause.”
Arjun Mukherjee, ECD and VP, Wunderman Thompson, Kolkata, said, “It's high time, we the citizens, take quarantine seriously and do whatever it takes to flatten the curve. To begin the fight back all it takes is not to step outside and shut the door. This perfectly timed film drives awareness of staying indoors, that being the only way to neutralise the virus.”
Vijay Jacob Parakkal, Senior VP and managing partner, Wunderman Thompson, added, “These are truly testing times, I am glad we were able to partner Tata Pravesh doors on this extremely relevant film. And I am proud the way the entire Wunderman Thompson family came together while working from home and helped us pull off this film. Please do watch the film and shut those doors.”
Client: Tata Pravesh - a brand of Tata Steel
Agency: Wunderman Thompson South Asia
Project head: Vijay Jacob Parakkal, Sr. VP & Managing Partner
CCO: Senthil KumarECD and VP: Arjun Mukherjee, Creative director: Moeinuk Sengupta
Account director: Nilanjan Sarkar Production: house: Wunderman Thompson in-house eam