Cleartrip has launched a multi-film campaign, to mark its association with Flipkart Big Billion Days. Conceptualised by Lowe Lintas Bangalore, the films aim to shed light on the deals being offered by the company, with a focus on the its cancellation offer at Rs 1.
The short films feature actor Anil Kapoor, who showcases the eagerness of travellers to fly again. In each of the films, he prepares for his flight by doing things that passengers do, before they board their flights. Towards the end of every film, Kapoor is seen asking viewers if they are ready for take off.
Himanshi Tandon, director - marketing, Cleartrip, said, “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.
Puneet Kapoor, regional creative officer, Lowe Lintas, said, “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”
Client: Prahlad Krishnamurthi, Kunal Dubey, Himanshi Tandon, Vijay Sharma, Deepak Sharma, Gautam Sharma, Kanika Kaul, Maleeha Mukhtar
Agency: Lowe Lintas Bangalore
Account Management: Sonali Khanna, Sudhir Nayak, Nidhi Kunjilwar
Planning: Kishore Subramanian, Prashanth Murthy
Creative: Puneet Kapoor, Arpan Bhattacharyya, Sukumaran N, Madhuparna Guha
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