Campaign India Team
Jul 12, 2016

Cleartrip lures users showing 'Lots happening', with 'Local' app

Watch the ad film conceptualised by Mullen Lintas here

Cleartrip recently announced the launch of 'Local', a service on its mobile app covering activities including eating out, events and fitness. Now, a TVC conceptualised by Mullen Lintas has been rolled out for the same.
 
The film opens with a man on a scooter at a signal, dressed in office attire. Soon, he is surrounded by commuters in karts. As he looks on, surprised, the karts overtake him and drive by. A soundtrack captures his thoughts: "What's happening?" Still at the signal, he's shocked to see a man in a raft wade across the road. Inside a building elevator, he sees a young woman engaged in pottery. In office, he peers through the window to see a group of people hanging upside down in some kind of a yoga pose. The last scenario features a couple engaged in a candle-light dinner with a saxophonist to boot, right next to the bed in which the protagonist is bundled in a blanket. The film ends with a voice over saying, 'Wondering what's happening around you? With the new Cleartrip Local app, there's lots happening in your city. Just pick, click and book'. The app promises over 1,000 activities in the city.
 
The film went live on social media on 8 July 2016.
 
Credits:
 
Client: Cleartrip
Agency: Mullen Lintas
Creative team: Amer Jaleel, Shriram Iyer, Santosh Ramakrishnan, Shyam Raj and Mayank Bhayana
Planning: Sushma Rao
Account management: Kishore Subramanian and Rose Mampilly
 
Also read:
 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

19 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

19 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

21 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.