Campaign India Team
Dec 14, 2022

Cleartrip lets travellers take off with clear advantage

Watch the film conceptualised by Leo Burnett Orchard here

Cleartrip has rolled out a campaign titled 'clear advantage' to highlight the extreme measures people go through, in order to avoid spending on travel. 
 
Conceptualised by Leo Burnett Orchard, the film portrays the protagonist in a restaurant setting on a video call with his friends. The group is seen discussing a trip to the Maldives. One of his friends mentions the cost of the trip, which makes the protagonist anxious. His friends try to get a response from him, but to avoid the conversation of the trip, the protagonist acts as if his screen is frozen. However, the waiter comes with his food and places it infront of him, thus indicating that his screen isn't frozen. The film ends by highlighting that drama is unnecessary when it comes to avoiding expensive trips, since Cleartrip has discounts and EMI offerings. 
 
Kunal Dubey, CMO, Cleartrip said, “The desire to explore is an innate human expression. At Cleartrip, we celebrate this desire and constantly strive to make travel more accessible and inclusive for all. Cleartrip’s Clear Advantage was borne out of this intent. As a brand, we don't just rely on price parity; when a customer chooses us, they are guaranteed a seamless and unforgettable travel experience that is value-driven. While the treatment of our ad films contains an element of humour, these are invitations to bid excuses goodbye and say yes to the wonders of travel.”
 
Pravin Sutar, chief creative officer, Leo Burnett Orchard, “Travel, as a category, has been cracking the wildest of ideas. So, we decided to do something that stands out and stays true to human behaviour. When things don't go their way, people pull the craziest hacks, cook up weird stories, and come up with lame excuses, to get their thing done."
 
 
Source:
Campaign India

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