Cleartrip keeps pandemic booking hassles at bay
Watch the film conceptualised by Lowe Lintas here
Dec 14, 2021 10:39:00 AM | Video | Campaign India Team
Cleartrip has rolled out a campaign to highlight its flagship properties EzCancel and Flexifly.
Conceptualised by Lowe Lintas, the film aims to inform consumers about their flight refunds for cancellations and the freedom to change their travel dates.
The film features two men, fearful about the unprecedented pandemic future impeding their travel plans. However, one of the men assures his friend that their trip won't be cancelled as they can postpone and change the dates with Cleartrip.
Kunal Dubey, chief marketing officer, Cleartrip, said, “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries."
Sagar Kapoor, chief creative officer, Lowe Lintas, added, “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by allowing travellers to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”
Agency: Lowe Lintas Bengaluru
Account management: Sonali Khanna, Sudhir Nayak
Planning: Kishore Subramanian, Prashanth Murthy
Creative: Sagar Kapoor, Arpan Bhattacharyya, Sukumaran N, Madhuparna Guha, Dipanjali Bhattacharya