Cleartrip has rolled out a campaign to highlight how its offerings can reap benefits and create a lifetime of memories.
Conceptualised by the brand's in-house team, the 20-second films showcase how Cleartrip's offerings can benefit travellers and help them invest in things that matter.
The first film 'invest in friendship' showcases a father and son in a salon. The father asks his son when he's going to start investing. The son replies that he has already invested. He says that his investment is made in a trip to Goa with his friends. The son says that investing in friendship is not subject to market risks. The film ends by highlighting the discount features of Cleartrip's domestic flights.
The second film 'invest in family' depicts a mother and son on their balcony throwing jawar for birds outside. The son asks his mother if he wants to invest in her pension. The mother replies she's already started investing through Cleartrip. She then goes on to name different locations and says investing in #Wanderlust is not subject to market risks. The film ends with the brand's offers for senior citizens.
The third film features a man and his wife ready to go to bed. The husband tells his wife that he would like to start investing with the extra money they have. The wife replies that she has already started the process on Cleartrip. She has invested in chilling, fulfilling and sightseeing. The film ends by putting the spotlight on Cleartrip's bonus offerings.
Kunal Dubey, chief marketing officer, Cleartrip, said, “While the beginning of a new year signifies possibilities and priorities for the year, it is also an opportunity to take charge of your happiness and become the architect of creating amazing memories. When people plan for their year, ‘travel’ is often considered an afterthought and solely considered an ‘expense’. Our message is quite simple - investing should not be limited to finances alone. We at Cleartrip want people to tread beyond this and invest in experiences as well. Travel is a rewarding experience that comes with the benefits of cherished memories, quality time with loved ones, new knowledge, or a better understanding of oneself. These intangible returns can add immense value to life. This is what we hope people can take away from our latest campaign.”
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
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