The Work
Campaign India Team
Feb 01, 2021

Citroen announces arrival of C5 in the country, with an Indian twist

Watch the film conceptualised by Havas WW India here

Citroen India has rolled out its launch film through which it looks to introduce the brand in India.
 
Conceptualised by Havas Worldwide India, the film shows how the French brand has expanded to the country and aims to show viewers a glimpse of what the automobile brand has in store. 
 
The film was released on 1 February 2021, ahead of the brand's launch of its first vehicle, the C5 in India.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Havas Worldwide India bolsters creative team
Advertising
Apr 22, 2024
Campaign India Team

Havas Worldwide India bolsters creative team

Mamaearth gets Havas Worldwide India as its AOR
Advertising
Jul 10, 2023
Campaign India Team

Mamaearth gets Havas Worldwide India as its AOR

Debanjan Basak moves to Havas Worldwide India
Advertising
Jan 24, 2023
Campaign India Team

Debanjan Basak moves to Havas Worldwide India

Havas Worldwide India appoints Jaibeer Ahmad
Media
Dec 05, 2022
Campaign India Team

Havas Worldwide India appoints Jaibeer Ahmad

Just Published

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Digital
1 hour ago
Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
Advertising
2 hours ago
Coral Cripps

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Can founder branding be more than just PR 2.0?
Marketing
6 hours ago
Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
Marketing
6 hours ago
Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.