Chamari Athapaththu hits a sixer for all the 'big girls'

Watch the film conceptualised by Magic Mango here

Mar 02, 2021 12:47:00 PM | Video | Campaign India Team Share -

Chamari Athapaththu, captain of the Sri Lanka Women’s Cricket Team, has launched a campaign in association with Red Bull. Conceptualised by Magic Mango, it tells the tale of how grown-up girls in Sri Lanka are expected to follow the rules imposed upon them by their families and society.

The film in colloquial vernacular titled #BigGirlsCan showcases 'big girls' doing most things that they're forbidden from doing in Sri Lanka, like playing a sport or riding a bicycle, to name a few. It features Athapaththu as the protagonist, who reminisces about her childhood where her parents never forced her to live up to the expectations of society, which she claims helped her become a 'big girl' in the cricket world.

Rinesh Jayaratne, brand lead, Magic Mango, said, “We have all seen many women empowerment movements around the world, but what truly inspired us as Sri Lankans was that it came to life because of a truly-local insight. We all know of girls who faced these issues while growing up and believe it is time to change."

CREDITS

Agency: Magic Mango
Lead creative and copywriter: Nalin Yapa

Creative director: Andrew Ebell

Associate creative director: Channa Gorokgahagoda

Creative group head: Nilantha Wijeyakumar

Art director: Tahiri Perera

Brand lead: Rinesh Jayaratne

Planner: Sagar Hiranand

Agency producers: Dinesh Maheswaran, Thilum Wanniarachchi

Production: Sky Entertainers

Director: Thameera Kariyawasam

Executive producer: Rasitha Jinadasa