After releasing films featuring cricketers and Bollywood icons from the 90s, Cred's latest commercial features comic book characters Chacha Chaudhary and Suppandi.
In the film, which has been conceptualised by Bakarmax, Chacha Chaudhary and Suppandi, are seen engaging in fun banter about how times have changed as they discuss topics such as information overload, global warming, dying wildlife, drowning cities and more. It also focusses on Cred's rewards points for those who use the medium to pay credit card bills.
Trupthi Shetty, lead - growth and entertainment, Cred, said, “We at Cred always aim at bringing something unique to our members. Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the 90s to send across the messaging to our members and consumers.”
Sumit Kumar, founder, Bakarmax, said, “It is a pleasure for the team to collaborate with Cred. The process of building a concept that would bring back nostalgia with our favorite characters with a twist, has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”