Chaayos has rolled out a campaign which aims to take the much loved 'chai break' (tea break) relaxation break to the next level.
The campaign was conceptualised by Wondrlab while the rebranding exercise 'relax' was handled by Motherland. Through the campaign Chaayos wants to position itself as a sensorial place where tea aficionados can visit to unwind and relax.
Raghav Verma, co-founder, Chaayos, said, "We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest 'Chai + Snacks = Relax' brand campaign for Chaayos."