Casio India plays its 25-year-old tune
Watch the film conceptualised by Casio India’s in-house team here
Nov 15, 2021 03:57:00 AM | Video | Campaign India Team Share -
Casio India, has launched a film titled ‘Badalte rahe hum isliye sath chalte rahe hum’ (We kept changing, and so kept staying together) to celebrate its completion of 25 years in India.
Conceptualised by Casio India’s in-house team, the film takes consumers through the different brands from Casio, including watches, calculators, musical instruments, clocks, digital diaries, and projectors etc., and how it has evolved through these 25 years.
The film weaves together a narrative, showcasing a journey of constant changes and evolving relationships between people. However, it gives out a message that the only constant throughout these changes has been Casio, which has been around for long, catering to children, couples and then being passed down to their children, with the same sentiment.
Kulbhushan Seth, vice president, Casio India, said, “We take immense pride and feel extremely joyous on completing 25 years milestone in India. Casio all through these years kept evolving as per the changing needs and attitude of Indian consumers yet continued to remain relevant and everyone’s favourite. Casio has always reverberated a sense of togetherness and belonginess and that is what is reflected in our brand film too. I would want to thank all our stake holders including associates, partners, customers and clients for being a part of our 25 years journey.”
Director- Deepti Nangai
Script writer- Vishal Mittal
Production house- Motima Films