Campaign India Team
Nov 15, 2021

Casio India plays its 25-year-old tune

Watch the film conceptualised by Casio India’s in-house team here

Casio India, has launched a film titled ‘Badalte rahe hum isliye sath chalte rahe hum’ (We kept changing, and so kept staying together) to celebrate its completion of 25 years in India. 
Conceptualised by Casio India’s in-house team, the film takes consumers through the different brands from Casio, including watches, calculators, musical instruments, clocks, digital diaries, and projectors etc., and how it has evolved through these 25 years. 
The film weaves together a narrative, showcasing a journey of constant changes and evolving relationships between people. However, it gives out a  message that the only constant throughout these changes has been Casio, which has been around for long, catering to children, couples and then being passed down to their children, with the same sentiment.
Kulbhushan Seth, vice president, Casio India, said, “We take immense pride and feel extremely joyous on completing 25 years milestone in India. Casio all through these years kept evolving as per the changing needs and attitude of Indian consumers yet continued to remain relevant and everyone’s favourite. Casio has always reverberated a sense of togetherness and belonginess and that is what is reflected in our brand film too. I would want to thank all our stake holders including associates, partners, customers and clients for being a part of our 25 years journey.”  
Director- Deepti Nangai
Script writer- Vishal Mittal
Production house- Motima Films


Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.