Casio India calculates its brand loyalty

Consumer electronics company, Casio India, has rolled out a campaign #FarakPadtaHai (it makes a difference), for its calculator category. Conceptualised by the brand’s in-house team and Vishal Mittal, it highlights the brand loyalty that users have, towards Casio’s calculators. 

 

The film opens with a student, who needs a calculator. The student’s father enters his room and tells him that he would get another calculator, should he not find Casio’s. As soon as he says this, the boy starts imagining a series of escalating scenarios impacting his life, all due to the repercussions of using an ordinary calculator. Towards the end, he tells his surprised father that he wants nothing other than Casio’s calculator.    

 

Hideki Imai, MD, Casio India, said, “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign Farak Padta Hai (It Makes a Difference) for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust and overall value when purchasing calculators too as they all matter.”