Campaign India Team
Aug 05, 2019

Carvaan weathers the storm for a 'flirty' old man

Watch the films conceptualised by The Womb here

Saregama has launched its new campaign for Carvaan with a series of seven films. The new campaign attempts to bring alive the product and it’s features in a funny way.
 
Two of the seven films have been released.
 
Kumar Ajit, SVP, sales and marketing said, “After its high-on-emotion campaigns in the past, it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”
 
The slice of life campaign captures the daily banter of an old couple in a quirky way. Watch the film of the elderly man romancing an egg here:
 
 

Agency: The Womb

Founders: Kawal Shoor & Navin Talreja

Business Partner: Heval Patel

Creative Partner: Anshu Sharma & Arnab Manna

Planning Partner: Nakul Jayadevan

Creative Strategist: Rohit Sharma

 

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Poonam Wahi

 
Source:
Campaign India

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