Saregama has launched its new campaign for Carvaan with a series of seven films. The new campaign attempts to bring alive the product and it’s features in a funny way.
Two of the seven films have been released.
Kumar Ajit, SVP, sales and marketing said, “After its high-on-emotion campaigns in the past, it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”
The slice of life campaign captures the daily banter of an old couple in a quirky way. Watch the film of the elderly man romancing an egg here:
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors