Saregama has launched its new campaign for Carvaan with a series of seven films. The new campaign attempts to bring alive the product and it’s features in a funny way.
Two of the seven films have been released.
Kumar Ajit, SVP, sales and marketing said, “After its high-on-emotion campaigns in the past, it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”
The slice of life campaign captures the daily banter of an old couple in a quirky way. Watch the film of the elderly man romancing an egg here:
In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media