Cars24 encourages consumers to sell their old cars this Pongal

Tapping ones fingers to the tune of a fun jingle, online platform Cars24 rolled out a film to celebrate the festival of Pongal. It is aimed at urging people to discard unwanted household items and goods and sell them wihout hesitation. 

 

The film showcaswes happy people with different types of cars tapping their fingers on their vehicles to the tunes of a jingle.

 

It released on 12 January and is being promoted on the brand's social media handles, including Facebook, YouTube and Instagram.