Myk Laticrete has rolled out a campaign featuring cricketer MS Dhoni to highlight the perks of its tile adhesives.
Conceptualised by Associated Advertising, the films depict how Myk Laticrete can safeguard one's tiles.
The first film showcases Dhoni with a man who is the polar opposite of his personality. The enthusiastic man tells Dhoni that he wants to try sports commentary. He then goes on to display his cricket commentary skills to Dhoni and ends up being too theatrical. During this time, the man breaks a vase, and the fallen vase leaves a dent in Dhoni's tiles.
The second film depicts the man from the previous film cooking three different cuisines. He boasts to Dhoni that his culinary skills make him an all-rounder. Dhoni however draws the boastful man's attention towards his kitchen tiles and points out that they could be affected by stains, germs or water. Both the films end with Dhoni underlining the advantages of Myk Laticrete.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
9 hours ago
Watch the film here
11 hours ago
Winners are to be announced through an on-ground event in Mumbai during April 2024