Campaign@Cannes
Jun 17, 2014

Cannes Lions 2014: OgilvyOne wins Direct Lions Grand Prix

Here's the “Magic of flying” campaign for British Airways

The digital outdoor campaign at Piccadilly Circus showed an image of a child pointing upwards as planes flew overhead, alongside text specific to the actual plane in the sky.
 
Follow Campaign's global live coverage from the Cannes Festival at cannes.campaignlive.co.uk
 

 

Source:
Campaign India

Just Published

10 minutes ago

Netflix misses subscriber addition target in Q3, ...

Video streaming service's growth driven by APAC, production gathers pace after near shutdown in March.

14 hours ago

Creative Critique from a gender lens: 5-16 October

Dr AL Sharada, director, Population First, reviews a selection of ads from the last fortnight

15 hours ago

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role

20 hours ago

PR Awards 2020: Shortlists announced (part four)

Winners to be announced on 23 October