Campaign@Cannes
Jun 17, 2014

Cannes Lions 2014: OgilvyOne wins Direct Lions Grand Prix

Here's the “Magic of flying” campaign for British Airways

The digital outdoor campaign at Piccadilly Circus showed an image of a child pointing upwards as planes flew overhead, alongside text specific to the actual plane in the sky.
 
Follow Campaign's global live coverage from the Cannes Festival at cannes.campaignlive.co.uk
 

 

Source:
Campaign India

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