Campaigns go full throttle as the IPL final closes in

Parle ad promotes social snacking During IPL

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The campaign highlights the brand as the ideal snack for social occasions, from office gatherings to parties. A new TV commercial shows how sharing wafers helps foster connections during the cricket season. Parle Wafers are presented as crunchy, flavourful, and perfect for shared snacking moments. The campaign is backed by Parle’s long-standing legacy and is being promoted through digital, television, and on-ground activations. It aims to reinforce the wafers’ appeal across all age groups during one of the country’s most socially active events.

Nippon Paint marks RCB partnership with product launch

Nippon Paint India has celebrated five years of partnership with Royal Challengers Bangalore by unveiling a new product, Spotless Nxt. The launch event took place at the RCB Bar & Café in Bengaluru and featured players Tim David, Mayank Agarwal, and Yash Dayal. Spotless Nxt is an interior emulsion paint that offers resistance to stains and scuff marks, targeting modern households. Developed using Swan-Back Technology, the paint is formulated to withstand common stains such as ink, coffee, and fingerprints. The product has a soft sheen finish, high washability, and ultra-low VOC content, catering to consumers seeking both aesthetics and durability. The launch event also reinforced the alignment between the high-performance values of RCB and Nippon Paint.

Vi launches cricket-inspired ad campaign

Vi has added over 100,000 mobile towers across India within six months of FY2024-25, as part of an infrastructure expansion aimed at improving 4G and 5G connectivity. The telecom operator announced this milestone through a new campaign featuring animated characters called 'The Netties', inspired by mobile towers and styled as a cricket team. The campaign, launched during the ongoing IPL season, promotes Vi’s growing network capabilities. It highlights Vi’s continued 5G rollout in Mumbai, Chandigarh, and Patna, with upcoming launches planned in Delhi and Bangalore. Simultaneously, Vi has expanded its 4G coverage across multiple spectrum bands—900 MHz, 1800 MHz, 2100 MHz, and 2300 MHz—resulting in broader indoor and outdoor reach and improved data speeds. Vi’s 4G network now covers a population of approximately 1.07 billion. The infrastructure expansion aims to support high-traffic areas and enhance indoor coverage, particularly in urban regions. The campaign includes two television commercials and will be promoted across television, digital platforms, radio, and social media. The first advertisement, titled 'The Catch', uses animation to depict the network avatars saving the day during a cricket match.

redBus campaign uses wordplay to promote bus travel

redBus has rolled out its new campaign, ‘Bass! — Bus Karo, redBus Karo’ (Enough! — It’s enough now; travel by a bus now) which is being promoted during the ongoing Indian Premier League (IPL) season. The campaign aims to associate the brand with bus travel through a clever twist on the Hindi word Bas meaning ‘enough’ or ‘stop’. The ads play on the familiarity of the phrase, common in Hindi-speaking regions, to create a direct connection between ‘bus’ and redBus. The brand is leveraging high-visibility platforms like TV and streaming services, including JioHotstar, to air the ads during live IPL matches. redBus is also branding autos across cities to amplify the campaign's reach. The commercials feature relatable, humorous scenarios in which the word ‘Bas’ is followed by ‘Bus yaani redBus’ (Bus means redBus). Conceptualised by Leo Burnett, the ads are designed to engage consumers emotionally while reinforcing redBus as the go-to platform for online bus bookings.

VIDA campaign promotes removable battery charging

VIDA, powered by Hero, has launched a campaign titled ‘Charging Simple Hai’ (Charging is simple), highlighting the ease of charging its electric scooters with removable batteries. The campaign is being promoted extensively during the ongoing Indian Premier League (IPL) matches. It will also be promoted on YouTube, Instagram, Facebook, and X. The ad film, which uses the tagline ‘Impossible nahi, simple hai’ (It’s simple, not impossible), showcases the simplicity of VIDA’s removable battery system, where users can charge the battery at home using a regular 5-ampere plug socket. The ad features a humorous scene where a group of friends discuss the hassles of EV charging, only for the protagonist to easily charge the VIDA V2 by removing the battery and plugging it in at home.