Marketing Opinion
Anirudh Sridharan
Apr 01, 2025

The IPL brand saga: Demonstrating India’s rising soft power

Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.

IPL has permanently changed cricket sponsorships in India by elevating the tournament into a well-marketed big-ticket entertainment that showcases India's growing economic prowess.

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