Advertising PR Opinion
Santosh Chandrashekar
May 06, 2025

The power of soft PR: IPL 2025 shows the way

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.

With IPL 2025 attracting crores of viewers, there has been over 50% growth in ad revenues over last year. Image source: IPL

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