A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months
Which festivals attract the maximum number of advertisers? Which categories are big on festival related advertising? The Broadcast Audience Research Council India (BARC) recently released a report on advertising during festivals.
The video gives you a glimpse of the topline findings of the study. Happy spending!
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The work calls for entries for campaigns that will get more voters to the booths.
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