Campaign India Team
Oct 31, 2018

Campaign Video: The festival of advertising

A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months

Which festivals attract the maximum number of advertisers? Which categories are big on festival related advertising? The Broadcast Audience Research Council India (BARC) recently released a report on advertising during festivals.

The video gives you a glimpse of the topline findings of the study. Happy spending!

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Large gap in brand promise and customer experience ...

The study also reveals that customers are willing to pay more for brands that have superior customer service in the telecom, media and tech space

7 hours ago

SBI Card wants gifting to become more emotional and ...

Watch the film conceptualised by Leo Burnett here

9 hours ago

Ankhi Das exits Facebook

She was public policy director at the organisation