A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months
Which festivals attract the maximum number of advertisers? Which categories are big on festival related advertising? The Broadcast Audience Research Council India (BARC) recently released a report on advertising during festivals.
The video gives you a glimpse of the topline findings of the study. Happy spending!
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
It will manage the brand's public relations and brand communications during its next growth phase.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
