2013 has begun. Here's what some ad landers said before the new year arrived.
As we approached the end of the 2012, the Campaign India team paid some companies a visit, to wish people there the very best in the year ahead.
Armed with some cakes and confetti, we also asked them about their wishlist for 2013.
Here are some sights and sounds from our visit to the MEC office.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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