Campaign India caught up with Starcom MediaVest Group’s Brian Terkelsen ahead of his session on day two of Goafest 2011. Terkelsen shared what he was going to be speaking about, on stage.
“I am here to talk about Marketing 3.0, which is about recognizing that it's more than just exposure that we need for the client. We have to understand that marketing is not just about exposure based metrics, its about brand favourability and those are measured differently. Its about taking action and getting engaged on a one-on-one basis.”