Bindu Nair Maitra
Apr 09, 2011

Campaign India in conversation with Starcom MediaVest Group’s Brian Terkelsen; Powered by Hindustan Times

Before his presentation at Goafest 2011, Brian Terkelsen spoke to Campaign India about his topic Marketing 3.0

wide player in 16:9 format. Used on article page for Campaign.

Campaign India caught up with Starcom MediaVest Group’s Brian Terkelsen ahead of his session on day two of Goafest 2011. Terkelsen shared what he was going to be speaking about, on stage.

“I am here to talk about Marketing 3.0, which is about recognizing that it's more than just exposure that we need for the client. We have to understand that marketing is not just about exposure based metrics, its about brand favourability and those are measured differently. Its about taking action and getting engaged on a one-on-one basis.”

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.