Campaign India Team
Sep 08, 2023

Campaign India Crash Course: Understanding the use of generative AI

In this lesson, Abhinay Bhasin, head - product marketing, ProfitWheel, explains how generative AI can be used in advertising and marketing

Campaign India has launched its 'Crash Course' learning series, in which we aim to share valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes.

Adapted from the series running across Asia Pacific by Campaign Asia, this works as a mini mini MBA. Lessons will cover the breadth of the marcomms industry, including technology, creative, media, strategy, leadership, diversity and inclusion and more.

We'll start off by introducing you to larger topics and delve deeper into specific elements in the future. This series is designed to be useful to C-suite executives as well as those just starting out in their careers.

The lesson in the first lesson of our Crash Course series looks at 'generative AI and how it can be used in advertising and marketing'.

In this lesson you will learn:

  • A brief definition of generative AI
  • Its growing prominence
  • Influence in creative, media, strategy
  • How can an everydat professional leverage these tools
  • Importance of building context: enter prompt engineering
The teacher:
 

Abhinay Bhasin, head - product marketing, ProfitWheel

 

 
Source:
Campaign India

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