Did you know? Celebrity endorsements turned 250 years old in 2018. What is the first available record of a brand endorsement? Who were the early adopters? How has the journey progressed? And importantly, how is it likely to shape up in the near future?
We attempt to answering these questions through a series of articles by veteran ad man Dr Sandeep Goyal who recently earned his doctorate on the topic of Human Brands.
The first of the series kicks off tomorrow, (Thursday, 20 September) on Campaign India. Stay tuned!