Filmmaker Anurag Kashyap features in Cadbury Dairy Milk Shots' latest TVC, which has been created to introduce a new pack priced at Rs 10.
The film shows Kashyap struggling to find the perfect actresses he wants to cast in his next film. He's shown seated in a café describing his dream cast on the phone to a casting professional, and getting frustrated by the lack of options. As he's describing the characteristics he requires, four girls seated on a table next to him get interested in his conversation as the four of them seem to fit his casting requirement. Kashyap then puts his phone down and the four girls grab his attention. The film ends with an ecstatic Kashayp. The voiceover then introduces the new pack for Cadbury shots.
Commenting on the new TVC, Chandramouli Venkatesan, director, snacking and strategy, Cadbury India, said, “The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to ‘snacking’. The new TVC captures the essence of the product aptly- sharing among groups of friends, and further builds on the brand’s core message of celebrating small but significant occasions with Shots.”
Abhijit Avasthi, national creative director, Ogilvy India, added, “The Shots proposition of 'mann mein ladoo phoota' has been a resounding hit with the youngsters. To talk about the ‘Shots with Friends’ pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It's turned out much funnier than we had imagined and Anuraag Kashyap's cameo is the icing on the cake.”
The TVC went on air on 1 August.
Agency: Ogilvy India