The Work
Campaign India Team
Feb 15, 2021

Cadbury Dairy Milk Silk helps couples go far for love

Watch the films conceptualised by Ogilvy India

Watch the films conceptualised by Ogilvy India

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Cadbury Dairy Milk Silk makes love a piece of cake
The Work
Feb 08, 2023
Campaign India Team

Cadbury Dairy Milk Silk makes love a piece of cake

Cadbury Dairy Milk Silk extends 'how far will you go for love' with one more charming story
The Work
Jun 11, 2020
Campaign India Team

Cadbury Dairy Milk Silk extends 'how far will you ...

We lead with creativity as economic multiplier: Neville Shah
Advertising
Jun 06, 2024
Preeti Hoon

We lead with creativity as economic multiplier: ...

FCB Kinnect appoints Neville Shah as chief creative officer
Advertising
May 22, 2024
Campaign India Team

FCB Kinnect appoints Neville Shah as chief creative ...

Just Published

India’s big creative pitch: Now streaming to the world
Advertising
8 hours ago
Vinita Bhatia

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
11 hours ago
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

EssenceMediacom retains top spot in April's APAC media league
Media
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.