Campaign India Team
Nov 04, 2020

Cadbury Celebration pushes ‘goodness’ through hyper-personalisation

Watch the film conceptualised by Ogilvy

Continuing the proposition of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India has created a ‘generous’ ad for Cadbury Celebrations for 1,800+ local retailers over 260+ pin codes.
 
The film conceptualised by Ogilvy will promote their businesses locally and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge? The ad leverages technology and AI to create a hyper-personalised ad where these local stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow. It shows an Indian family celebrating Diwali. The woman of the house gifts something special from local stores to each family member, and the film ends with ‘When all of us support our local stores, all of us can have a Happy Diwali’.
 
Anil Viswanathan, senior director, marketing (chocolates), insights and analytics, Mondelez India, said, “Throughout festivities, exchanging gifts and sweets hold a significant emotional value and embark the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our e-commerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

1 day ago

Ministry of State for Electronics and Information ...

Rajeev Chandrasekhar emphasised India's pioneering role in ensuring net neutrality and resisted telcos' 'gatekeeping ambitions' in a tweet

1 day ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

1 day ago

Times Internet's Cricbuzz and Willow TV to ...

Bags the rights from September 2023 to March 2028