Cadbury celebrates the many flavours of friendship

Watch the ad film conceptualised by Ogilvy & Mather here

Jul 14, 2015 08:52:00 AM | Video | Campaign India Team

Cadbury has rolled out an ad film for the limited edition release of its Dairy Milk product. The film has been conceptualised by Ogilvy & Mather and has been released ahead of friendship day, 2 August.

A group of girls star in the film. A young woman is at the centre of attention, being counselled by her friends – each with a different flavour of Dairy Milk in her hand – following her break up. The first friend offers her the bar of chocolate while making the statement that 'all boys are the same'. The second teases her with a bar of chocolate and another boy’s number. The third proposes the ‘perfect plan’, a holiday in Goa. The last friend asks the girl if she can call him (the ex-boyfriend), now that the protagonist has broken up with him.

The confusion gives way to laughter once she realises that her friend was joking. A voice over says, “Every friend adds a special flavour. This friendship day, add a flavour, add a friend.” The limited edition product is then introduced.

Prashant Peres, director- marketing (Chocolates), Mondelez India, said, “Since many years now, Cadbury Dairy Milk has been encapsulating an enormous breath of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. The latest TVC celebrates and honours another very important aspect of relationships- friendship. With Friendship Day round the corner, the TVC highlights how every friend adds a special flavour to one’s life like the variety of Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and new limited edition flavours – Coffee Almond & Black Forest.”

Credits:

Client: Mondelez India

Creative agency: Ogilvy & Mather, Mumbai

Group creative director: Neville Shah

Senior creative director: Ashish Naik

Creative team: Arti Srinivasan, Manas Thorat

Account management: Prakash Nair, Neha Shah, Rima Wadhwa

Account Planning: Ganapathy Balagopalan, Jasmeeta Agarwal

Production house: Remarquer Films

Director (film): Vikramaditya Motwane

Producer: Arya Menon

Director of photography: Siddharth Diwan