Cadbury has rolled out an ad film for the limited edition release of its Dairy Milk product. The film has been conceptualised by Ogilvy & Mather and has been released ahead of friendship day, 2 August.
A group of girls star in the film. A young woman is at the centre of attention, being counselled by her friends – each with a different flavour of Dairy Milk in her hand – following her break up. The first friend offers her the bar of chocolate while making the statement that 'all boys are the same'. The second teases her with a bar of chocolate and another boy’s number. The third proposes the ‘perfect plan’, a holiday in Goa. The last friend asks the girl if she can call him (the ex-boyfriend), now that the protagonist has broken up with him.
The confusion gives way to laughter once she realises that her friend was joking. A voice over says, “Every friend adds a special flavour. This friendship day, add a flavour, add a friend.” The limited edition product is then introduced.
Prashant Peres, director- marketing (Chocolates), Mondelez India, said, “Since many years now, Cadbury Dairy Milk has been encapsulating an enormous breath of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. The latest TVC celebrates and honours another very important aspect of relationships- friendship. With Friendship Day round the corner, the TVC highlights how every friend adds a special flavour to one’s life like the variety of Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and new limited edition flavours – Coffee Almond & Black Forest.”
Credits:
Client: Mondelez India
Creative agency: Ogilvy & Mather, Mumbai
Group creative director: Neville Shah
Senior creative director: Ashish Naik
Creative team: Arti Srinivasan, Manas Thorat
Account management: Prakash Nair, Neha Shah, Rima Wadhwa
Account Planning: Ganapathy Balagopalan, Jasmeeta Agarwal
Production house: Remarquer Films
Director (film): Vikramaditya Motwane
Producer: Arya Menon
Director of photography: Siddharth Diwan
Credits
Client: Mondelez India
Creative agency: Ogilvy & Mather, Mumbai
Creative: Neville Shah, Ashish Naik, Aarti Srinivasan, Manas Thorat
Account management: Prakash Nair, Neha Shah, Rima Wadhwa
Planning: Ganapathy Balagopalan, Jasmeeta Agarwal
Production house: Remarquer Films
Director: Vikramaditya Motwane
Producer: Arya Menon
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