Burger King has rolled out a '#SoberWhopper' ahead of New Year's eve 2021.
A film has been conceptualised by FoxyMoron to highlight this burger. Conceptualised by Foxymoron, the film aims to showcase how a carb-filled burger induced with cheese and a double patty whopper can cure the ill effects of a new year's eve party the morning after.
Kapil Grover, chief marketing officer, said, “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with another topical campaign called #SoberWhopper. The #SoberWhopper is designed to ensure that no matter how hard our guests' party, they can start their new year on a Whopper note. Besides increasing brand salience and consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”
Pratik Gupta, co-founder, Zoo Media and FoxyMoron, said, “Burger King as a brand has a unique way of connecting with its target audience of GenZ and millennials. While most brands focus on bringing in the new year, Burger King, in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer sentiment the morning after, when all the fun and frolic is over, and all you want is great food."
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