Bumble has rolled out a campaign through which it's encouraging people to make the 'first move'.
Conceptualised by The Script Room the campaign consists of five films that are being released on digital.
The first film shows a couple on a video chat. The girl calls her partner and teases him by placing 'for your eyes only' posters in front of her. As the film progresses, she reveals it's the first time she's wearing a sari and the duo share a light-hearted moment virtually.
Samarpita Samaddar, PR director, Bumble India, said, “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”
Along with the films, the campaign will also have out of home (OOH) branding in shopping malls in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune.
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