Campaign India Team
Nov 24, 2020

Bumble shows light-hearted exchange between couple after the 'first move'

Watch the film conceptualised by The Script Room

Bumble has rolled out a campaign through which it's encouraging people to make the 'first move'.
 
Conceptualised by The Script Room the campaign consists of five films that are being released on digital. 
 
The first film shows a couple on a video chat. The girl calls her partner and teases him by placing 'for your eyes only' posters in front of her. As the film progresses, she reveals it's the first time she's wearing a sari and the duo share a light-hearted moment virtually.  
 
Samarpita Samaddar, PR director, Bumble India, said, “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”   
 
Along with the films, the campaign will also have out of home (OOH) branding in shopping malls in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune.
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

20 hours ago

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

20 hours ago

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

20 hours ago

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.