Gemma Charles
Mar 20, 2014

Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour

Watch the spot ‘Believe As One’ conceptualised by Anomaly for the official sponsor of the FIFA World Cup 2014

Centred around the ‘Rise As One’ theme, which aims to celebrate the moments that unite football fans worldwide, the ad will air in UK from 24 March. It is the first of two new FIFA World Cup ads by the official sponsor.

Brand: Budweiser
Client: Andrew Sneyd, global vice president, Budweiser
Agency: Anomaly

(This article first appeared on

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