Gemma Charles
Mar 20, 2014

Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour

Watch the spot ‘Believe As One’ conceptualised by Anomaly for the official sponsor of the FIFA World Cup 2014

Centred around the ‘Rise As One’ theme, which aims to celebrate the moments that unite football fans worldwide, the ad will air in UK from 24 March. It is the first of two new FIFA World Cup ads by the official sponsor.

Brand: Budweiser
Client: Andrew Sneyd, global vice president, Budweiser
Agency: Anomaly

(This article first appeared on marketingmagazine.co.uk.)

Source:
Campaign India

Related Articles

Just Published

18 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

18 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

19 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging