Brooke Bond's next tale of togetherness shows a father-son duo at Kumbh

Watch the film conceptualised by Mindshare Fulcrum here

Mar 04, 2019 04:19:00 AM | Video | Campaign India Team

Brooke Bond Red Label has rolled out its latest film based on its togetherness brand thought. 
Conceptualised by Mindshare Fulcrum, the film shows a story of a father-son duo at the Kumbh Mela. It starts with the father showing concern about the crowd at the gathering. The son ignores him and looks to get rid off him by getting 'lost' in the crowd. He does so successfully, only to stumble upon another father-son duo. That man is tying a cloth to his son's hand so that he doesn't lose him. Seeing that, this man realises his mistake. He goes frantically looking for his father, only to find him next to a tea stall. As he joyously greets him, a man gets two cups of tea for them, indicating that the father was confident that his son will return, 
Client: Hindustan Unilever
Team Unilever: Shiva Krishnamurthy, Gauravjeet Singh, Bincymon George, Sankara Narayana, Tejas Shah
Agency: Mindshare Fulcrum
Team Mindshare: Amin Lakhani, Premjeet Sodhi, Sairam Ranganathan, Harshdeep Chhabra, Ajay Mehta, Parama Bhattacharya, Ruchir Bajoria, Ankita Israney, Kiran konsam, Neeraj Ruparel, Rajesh Rao, Virendra Bapardekar, Mohini Poddar, Shalini Shivhare, Rohan Shetty
Director : Harshik Suraiya
Producers : Vinit Bhatt, Chintan Pandav
Cinematographer : Vinit Bhatt
Creative Adviser/Lyricist : Akshat Trivedi
Chief AD : Harshal Gaglani
AD : Harsh Patel
AD : Aman Lakhani
Editor : Chintan Pandav
Line producer : Jayesh Avasthi
Production assistant : Swati Tiwari, Chandni Kapadia
Local line producer : Gyan Pandey
Focus puller : Vinod Jaiswal
Storyboard : Girish Malap
Music/Vocals : Pankaj Awasthi
Music producer: Nimish Shah