Brooke Bond's next tale of togetherness shows a father-son duo at Kumbh

Brooke Bond Red Label has rolled out its latest film based on its togetherness brand thought. 

 

Conceptualised by Mindshare Fulcrum, the film shows a story of a father-son duo at the Kumbh Mela. It starts with the father showing concern about the crowd at the gathering. The son ignores him and looks to get rid off him by getting 'lost' in the crowd. He does so successfully, only to stumble upon another father-son duo. That man is tying a cloth to his son's hand so that he doesn't lose him. Seeing that, this man realises his mistake. He goes frantically looking for his father, only to find him next to a tea stall. As he joyously greets him, a man gets two cups of tea for them, indicating that the father was confident that his son will return, 

 

CREDITS:

Client: Hindustan Unilever

Team Unilever: Shiva Krishnamurthy, Gauravjeet Singh, Bincymon George, Sankara Narayana, Tejas Shah

 

Agency: Mindshare Fulcrum

Team Mindshare: Amin Lakhani, Premjeet Sodhi, Sairam Ranganathan, Harshdeep Chhabra, Ajay Mehta, Parama Bhattacharya, Ruchir Bajoria, Ankita Israney, Kiran konsam, Neeraj Ruparel, Rajesh Rao, Virendra Bapardekar, Mohini Poddar, Shalini Shivhare, Rohan Shetty

 

Director : Harshik Suraiya

Producers : Vinit Bhatt, Chintan Pandav

Cinematographer : Vinit Bhatt

Creative Adviser/Lyricist : Akshat Trivedi

Chief AD : Harshal Gaglani

AD : Harsh Patel

AD : Aman Lakhani

Editor : Chintan Pandav

Line producer : Jayesh Avasthi

Production assistant : Swati Tiwari, Chandni Kapadia

Local line producer : Gyan Pandey

Focus puller : Vinod Jaiswal

Storyboard : Girish Malap

Music/Vocals : Pankaj Awasthi

Music producer: Nimish Shah