Britannia Good Day, the cashew nut cookie brand, has rolled out a campaign titled 'choti khushiyan' (little joys) with an aim to spread the message of celebrating every small cheerful occasion in one's life.
Conceptualised by McCann Worldgroup, the 15-seconder films aim to showcase how one does not need to wait for grand occasions to celebrate life but can even celebrate small moments of joy with Britannia.
The first film, 'baap ban gaye' (you have become a father) showcases a couple in the front seat of a car. The lead man in the film asks the woman what they're celebrating that day since she offers him a Good Day cookie. The film then showcases her telling him that he's going to be a father. The man is filled with shock, but only for a moment, as she reveals a cat that was in the back seat of their car. The film ends with both protagonists celebrating the joy of becoming cat parents.
The second film, 'haan kar di' (she said yes) features two woman in a workplace setting. One of the protagonists shares a Good Day with her colleague, telling her he said yes. The woman who accepts the cookies asks what the occasion is. To which the woman offering the cookie says, 'He said yes'. But it wasn't her partner that agreed to marry her but a cab driver who was willing to drop her to the office. Her colleague tells her that is a good enough reason to celebrate.
The third film, 'pau chho liye' (touching the feet) showcases a mom offering her daughter a Good Day cookie to mark the remarkable moment of the father finally deciding to work out.
The fourth film, 'pankha' (fan), depicts two parents celebrating with a Good Day as their son takes over the father's household chore of cleaning the fan.
The fifth film, 'salary' features two colleagues delighting in the joy of getting their salary before their due date with a Good Day.
Chairman and chief creative officer: Prasoon Joshi
Head of creative, India: Ashish Chakravarty
Creative head, South: Sambit Mohanty
Head of planning and chief operating officer:
Creative team: Sambit Mohanty, Souvik Bannerjee, Ketan Deshpande, Diwakar B, Vaishali Rao, Ajith Emmanuel, and Ashish Chakravarty
Director: Milind Dhaimade, Love & Faith