Campaign India Team
Jul 12, 2021

Britannia Good Day swaps prominent celebrities' characteristics

Watch the films conceptualised by Wunderman Thompson here

Britannia Good Day has rolled out a campaign consisting of three films for its Chocochip Cookies.
 

The campaign was rolled out post a teaser campaign which paired up celebrities like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji respectively. In each of these films the duo were swapping their personalities. The reveal films stated why the swap took  place - because of the 'surprise pack' launched by the brand in the lead up to the launch of the Chocochip Cookie.
 
Vinay Subramaniam, vice president, marketing, Britannia Industries, said, “Good Day is Britannia’s largest brand. Ask any consumer about Britannia Good Day and they will immediately describe the wonderful butter and cashew cookies. Now Britannia Good Day has launched a mouthwatering Chocochip cookie. To create intrigue and interest, we have launched a few special edition packs called the 'Surprise Cookie'. Now that the surprise has been revealed, we are launching our brand new Britannia Good Day Chocochip Cookies in the country. The campaign was a fun and engaging way to launch our new Chocolate Chip cookies from Britannia Good Day and the response has been overwhelming (no surprises there)”.
 
Priya Shivkumar, national creative director, Wunderman Thompson said, “Well, we all like our surprises, don’t we? We wanted communication to deliver one as unique as the Good Day Surprise Pack, so we decided to switch things around and make it interesting with our influencer swap. Popular celebrities switched personalities to delight their audiences with a generous dose of humour and wit. Song, rap,  stand-up comedy or commentary, the routes were many, but the result was audiences seeing and enjoying their much adored idols in a delightful new role thanks to the fun, quirky, full-of-flavour surprise delivered in true 'Good Day' style.”  
Source:
Campaign India