Campaign India Team
Jan 27, 2021

Britannia Good Day brings friends together while schooling from home

Watch the film conceptualised by McCann Worldgroup here

Britannia has rolled out a film for its #LearnFromHome offer on a purchase of a pack of Good Day biscuits. 

The film has been conceptualised by McCann Worldgroup and shows two friends, who were inseperable in school, being united again while schooling from home thanks to Good Day. One of them won a laptop thanks to Good Day's #LearnFromHome offer, which he is using to study along with his friend. 

Sambit Mohanty, creative head - South, McCann India, said, "When you buy a Good Day, you get a chance to win a laptop - that’s what the Good Day ‘learn from home’ promo is about. And today, having a laptop matters more than ever, thanks to online classes. But while schools may be shut indefinitely, friendships don’t shut down - that’s the key thought behind our film which explores the joy of winning and sharing between two buddies."
 
CREDITS:
 
Creative agency: McCann (Bengaluru)
Chairman and CCO: Prasoon Joshi
Head of creative (India): Ashish Chakravarty 
Creative head (South): Sambit Mohanty 
Creative team: Nilesh Kulkarni, Ajith Emmanuel, R.Unnikrishnan, Vaishali Rao, Arjun Sharma
Branch head: Dileep Ashoka
Planning: Rasika Fernandes
Account management: Sharon Varghese 
 
 
Source:
Campaign India

Related Articles

Just Published

38 minutes ago

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

8 hours ago

Cadbury Celebrations gets Shah Rukh Khan to be a ...

Watch the brand film conceptualised by Ogilvy here

15 hours ago

British Airways flies the best Diwali gifts home

Watch the film conceptualised by Ogilvy here

16 hours ago

We want our users to step away from the world of ...

Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...