Britannia Good Day brings friends together while schooling from home
Watch the film conceptualised by McCann Worldgroup here
Jan 27, 2021 09:07:00 AM | Video | Campaign India Team Share -
Britannia has rolled out a film for its #LearnFromHome offer on a purchase of a pack of Good Day biscuits.
The film has been conceptualised by McCann Worldgroup and shows two friends, who were inseperable in school, being united again while schooling from home thanks to Good Day. One of them won a laptop thanks to Good Day's #LearnFromHome offer, which he is using to study along with his friend.
Sambit Mohanty, creative head - South, McCann India, said, "When you buy a Good Day, you get a chance to win a laptop - that’s what the Good Day ‘learn from home’ promo is about. And today, having a laptop matters more than ever, thanks to online classes. But while schools may be shut indefinitely, friendships don’t shut down - that’s the key thought behind our film which explores the joy of winning and sharing between two buddies."
Creative agency: McCann (Bengaluru)
Chairman and CCO: Prasoon Joshi
Head of creative (India): Ashish Chakravarty
Creative head (South): Sambit Mohanty
Creative team: Nilesh Kulkarni, Ajith Emmanuel, R.Unnikrishnan, Vaishali Rao, Arjun Sharma
Branch head: Dileep Ashoka
Planning: Rasika Fernandes
Account management: Sharon Varghese