Campaign India Team
May 02, 2022

Britannia Bourbon gets U-19 winners Yash Dhull, Harnoor Singh and Raja Bawa to champion #FriendsForever thought

Watch the film conceptualised by Wunderman Thompson here

Britannia has rolled out a film for its Bourbon biscuits which stars three cricketers from the U19 winning team.
 
Conceptualised by Wunderman Thompson, the film features Yash Dhull, the captain of the team, Harnoor Singh, the opener and the all rounder Raj Bhawa. It shows how these cricketers use their on-field roles to steal a pack of Bourbon from each other.  
 
The film is part of a campaign that honors cheeky relationships between friends and Britannia Bourbon’s role in the same. 
 
Amit Doshi, chief marketing officer, Britannia Industries, said, ‘’Britannia Bourbon, the original chocolatey biscuit, has been a favoruite in India and has been a part of multiple friendship stories across generations. Picking up from our last campaign with Indian cricket stars Hardik, Shreyas, and Deepak, we are excited to echo the brand’s purpose of being an enabler of fun between real friends in our new campaign with Indian U19 champions Yash Dhull, Harnoor Singh, and Raj Bawa – the younger BFFs and rising stars of Indian cricket’’.
 
CREDITS:
 
Client: Britannia
Brand team: Siddharth Gupta and Kunal Venkatraman
Creative agency: Wunderman Thompson
National creative director: Priya Shivakumar
Creative team: Pradeep Ravindran, Ashwin Lingan, Shubham Awana, Uzma Akhtar, Abhinay Shirole
Account management: Tiraz Balaporia, Sandeep Mathummal, Vaishali Sharma, Apala Catherin
Production house: Bonobo Pictures
Director: Naved Ahmed 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

17 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

18 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

20 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’