Brinton Pharmaceuticals calls out PHighting

Brinton Pharmaceuticals has launched a film #NoPHightingPlease to highlight the features of its Neobar Moisturising Soap. The campaign came to light, owing to the recent news on the war between SebaMed and HUL's soap brands. 

 

Since the controversy revolved around the pH level in soaps, Brinton Pharmaceuticals aims to point out that pH levels are not the only aspect that needs to be considered while buying a soap. The film was conceptualised by White Digital.

 

Rahul Darda, chairman and managing director, Brinton Pharmaceuticals, said, “We wanted to bring out the aspects that really matter while deciding on a soap. But we wanted to do this in an interesting and light manner. Our objective isn’t really to bring anyone down but to help the end consumer make a much more informed decision. The digital video has been spreading like wildfire on its own. I guess at the end of the day the consumer does see through marketing gimmicks and what’s for real. We are happy with the response the digital ad has got so far.”