Campaign India Team
Nov 30, 2020

Bridgestone salutes the 'heroes on the road'

Watch the film

Bridgestone has rolled out a campaign to celebrate the 'heroes on the road', the truck drivers.
The film highlights the story of one such truck driver who didn't shut shop during the lockdown and drove across the country to provide supplies. He narrates his struggles like having to cook his own food during his long drives since road-side dhabas were shut. He had to sleep in his truck too. And since everyone was scared of greeting people, when his truck broke down people didn't help.
It also throws light on how the brand sanitised truck fleets across 22 cities and provided 'life-saving' kits to 3,744 drivers. 
Campaign India

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