Campaign India Team
Dec 18, 2018

Bournvita Biscuits gets rid of the excuses to miss breakfast

Watch the film conceptualised by Ogilvy here

Mondelez India has rolled out a film that for Bournvita Biscuits that has been conceptualised by Ogilvy.
 
The film shows an interaction between a mother and her son. As she gives him a glass of milk for breakfast, the boy starts thinking of an excuse to miss it. He hints at being kind as he tells his mother to give his breakfast to their dog, who is sitting besides them. As his mother places a pack of Bournvita Biscuits on the table, the boy changes his mind and tells his mother that the dog is fasting on the day, and so he should eat it himself.  
 
Sudhanshu Nagpal, head – biscuits category, Mondelez India, said, “Since its launch in 2016, Bournvita Biscuits has provided an effective choice of delicious snacking enriched with the wholesome goodness of Bournvita, the drink Indian consumers have trusted for decades. The latest campaign on Bournvita Biscuits appeals to all progressive mothers, who believe in collaborative parenting. Since mornings are always hustled, leaving barely any time for kids to consume the right foods, Bournvita Biscuits will help moms provide the right start to their day giving them 'no more excuse' to skip the morning snack.”
 
Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India, added, “The campaign plays on the insight that kids are most innovative when they want to get out of something. One of the things all kids want to escape is a boring breakfast. The film is simple, relevant, charming and brings this insight to life.” 
 
CREDITS:
Client: Mondelez
Agency: Ogilvy India, Mumbai
Creative team:  Harshad Rajadhyaksha, Kainaz Karmakar, Akshay Seth and Kanika Sethi
Planning team:  Amritraj Thakur and Shweta Korgaonkar
Account management: Prakash Nair, Beenu Kurup, Trupti Dave and Sagar Gupta
Production house: Breathless Films
Director (film):  Vinil Mathew
Producer:  Swadha Kulkarni
Director of photography: Hugo Prats
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
21 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
21 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
1 day ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March