Consumer ware brand Borosil has unveiled a new campaign to promote the brand’s multipurpose glassware series ‘Vision Glass’ range. The campaign, titled 'Life Ke Har Din Ke Liye' (for every day of life) aims to showcase the benefits of the range.
Conceptualised by BBH India, the film tracks the journey of the protagonist – Raghu – from childhood through his adolescence, adulthood right to his old age.
Barnali Shankar, senior general manager, marketing, consumer products, Borosil Limited, said, “The objective of the campaign was to underscore the versatility of the iconic ‘Vision Glasses’ and how they’ve stood the test of time. The glasses remain as popular and relevant to everyday life today as they were 40 years ago when first launched. I think, BBH through the storyline was able to get this point across to customers of all generations in a very memorable and poignant manner.”
Nivedita Agashe, creative director, BBH India, added, “By telling the story of Raghu's life we were able to tip our hats to the classic design of the Borosil Vision glass, first launched in 1970. Apart from showcasing the much loved and recognised design, the story also allowed us to effortlessly focus on key benefits of the range such as multi-functionality and durability. ”