Campaign India Team
Feb 06, 2019

Boost gets the 'outstanding' player to star against Virat Kohli

Watch the ad film conceptualised by J Walter Thompson here

Boost's latest film part of its #PlayTheBigger campaign featuring Virat Kohli shows how hard work and perseverance helps athletes.
 
Conceptualised by J Walter Thompson, the film shows a group of young cricketers at a training ground preparing to take on Virat Kohli. A younger member of the academy joins the boys, but is told by one of the seniors that his position is outside the boundary. The youngster is disappointed, but doesn't give up. He takes his position beyond the boundary and makes Kohli take notice of him by some great fielding.
 
Sambit Mohanty, NCD, JWT India, said, "Boost has always championed the thought of 'Play a bigger game' with cricket and cricket players as a backdrop. That's why our narrative isn't just about an underdog, but has stamina, grit and sweat written all over it. That's where Boost truly plays a stellar role, as the nourisher and provider of energy to overcome any obstacle."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
8 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
9 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta

Premium
Megha Tata to join Discovery as MD
Premium
12 hours ago

Megha Tata to join Discovery as MD

Moves from BTVI where she was COO

Premium
Dave Trott's blog: True lies
Premium
13 hours ago

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised