Campaign India Team
Feb 06, 2019

Boost gets the 'outstanding' player to star against Virat Kohli

Watch the ad film conceptualised by J Walter Thompson here

Boost's latest film part of its #PlayTheBigger campaign featuring Virat Kohli shows how hard work and perseverance helps athletes.
 
Conceptualised by J Walter Thompson, the film shows a group of young cricketers at a training ground preparing to take on Virat Kohli. A younger member of the academy joins the boys, but is told by one of the seniors that his position is outside the boundary. The youngster is disappointed, but doesn't give up. He takes his position beyond the boundary and makes Kohli take notice of him by some great fielding.
 
Sambit Mohanty, NCD, JWT India, said, "Boost has always championed the thought of 'Play a bigger game' with cricket and cricket players as a backdrop. That's why our narrative isn't just about an underdog, but has stamina, grit and sweat written all over it. That's where Boost truly plays a stellar role, as the nourisher and provider of energy to overcome any obstacle."
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

11 hours ago

The Marcom Avenue expands to Bengaluru

The agency is also eyeing global expansion into Canada and the US

13 hours ago

Prasanth Kumar re-elected as president of AAAI

Rana Barua continues as vice president

13 hours ago

Moves and wins roundup: Week of 4 December

Read about the latest news in the marcomm world including updates from NDTV, Kaizzen and Social Beat