BookMyShow has released a film titled 'unlocking life' through which it shows the safety efforts it's undertaking to make theatre visits safe.
The film has been conceptualised by the in-house team at BookMyShow. It shows how a group of friends meet at a theatre to watch a film. It highlights the safety feature ‘my safety first’ - which the brand believes enables an absolutely safe and secure entertainment experience for users.
Ashish Saksena, COO - cinemas, BookMyShow, said, “BookMyShow is thrilled to welcome audiences to their favourite formats of out-of-home entertainment, yet again! As the preferred entertainment destination for millions of Indians, we understand that health and safety of all stakeholders is of utmost importance, now more than ever, and will be a key driver in reviving the entertainment ecosystem in India. The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even whilst retaining the same measure of fun and vibrancy, as audiences finally gear up to step out and make memories with their loved ones, in these extraordinary times. The ‘my safety first’ feature on our platform further strengthens our promise of providing safe entertainment to our users, and we urge all entertainment-lovers to make an informed decision as they get ready to experience entertainment in its new avatar, like never before.”