Bombay Shaving Company has rolled out a film for its Backpro, a back and chest shaver.
The film has been conceptualised by Leap of Faith Productions and features actor Shakti Kapoor. It shows how Kapoor's chest and back hair images went viral in the past and were turned into memes. In this video, it shows Kapoor's reactions to those memes and his experiences with body hair. It goes on to show the product as the answer to Kapoor's concerns.The film also features actor Atul Parchure who plays Kapoor’s manager.
Shantanu Deshpande, founder and CEO, Bombay Shaving Company, said, "We’re so happy Mr Shakti Kapoor agreed to do this for us. When entertaining personalities like him share their personal experiences in such a delightful way, coupled with our efforts to make innovative hair removal products - magic happens.”