BMW fuels festive aspirations, pitches ease of ownership with 360 plan

BMW has launched a TVC for the festive season, promoting its 360 plan. The ad film has been conceptualised by Ogilvy & Mather. 

 

A voice over says one must have seen it in the neighbour's driveway, in parking lots, in the movies, at country clubs, on city streets and country roads, at famous landmarks, in quaint-looking towns, under bridges, across rivers, over mountains and so on, as accompanying visuals of BMW cars appear on screen at the said locations. It signs off as fireworks light up the sky above a BMW parked on the driveway of a lamp-lit house: This festive season, see it at home'. The film goes on to introduce the BMW 360 plan, with the claim: 'You can now own the car that you always wanted'.

 

Credits

 

Client: BMW

Creative agency: Ogilvy & Mather