Campaign India Team
Oct 26, 2015

BMW fuels festive aspirations, pitches ease of ownership with 360 plan

Watch the ad film conceptualised by Ogilvy & Mather here

BMW has launched a TVC for the festive season, promoting its 360 plan. The ad film has been conceptualised by Ogilvy & Mather. 
A voice over says one must have seen it in the neighbour's driveway, in parking lots, in the movies, at country clubs, on city streets and country roads, at famous landmarks, in quaint-looking towns, under bridges, across rivers, over mountains and so on, as accompanying visuals of BMW cars appear on screen at the said locations. It signs off as fireworks light up the sky above a BMW parked on the driveway of a lamp-lit house: This festive season, see it at home'. The film goes on to introduce the BMW 360 plan, with the claim: 'You can now own the car that you always wanted'.
Client: BMW
Creative agency: Ogilvy & Mather
Campaign India

Related Articles

Just Published

13 hours ago

Skore introduces Nothing to narrow the intimacy gap

Watch the film conceptualised by McCann Worldgroup India here

14 hours ago

Warc Awards for Effectiveness 2022: Jitender Dabas, ...

Dabas is part of the 'brand purpose' category while Bhatt will judge entries in 'instant impact' category

15 hours ago

Oyo drives you to your best stay

Watch the film conceptualised by Oyo's in-house team here

17 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here