Campaign India Team
Jan 13, 2017

BlueStone.com showcases collection, with another slice-of-life story

Watch the film conceptualised by Contract Advertising here

BlueStone.com has rolled out a TVC to showcase its collection of jewellery designs. The film has been conceptualised by Contract Advertising.
 
It opens at a cafe. Two friends are talking. While doing so, one is painting her nails and the other is looking at something on her phone. One girl is trying to set up the other with a man, but the girl says no, and continues on her phone, where she's browsing for jewellery on BlueStone.com. The other girl continues to try convincing her to meet the boy. The girl zeroes down on a pendant, and thinks of the occasion to meet the boy, as one to wear her new pendant. This makes her agree to meet the boy. The film ends with the voice over introducing BlueStone.com, with its 'Choose Your Twinkle' line. 
 
Pushkar Jain, CMO, BlueStone.com, said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign, highlights our unique proposition of trendy styles and effortless browsing.”
 
Ashish Chakravarty, NCD, Contract Advertising, said, “With Bluestone.com our stories are about women and their charming everyday. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes. So, here’s another one from the ‘Choose your Twinkle’ series.”
 
The film was published on YouTube on 9 January 2017.
 
Creative Credits:
Director: Abhinay Deo
Producer: Apurba Sengupta, Raviraj
Music: Karan Kulkarni 
Director of Production: Hemant Chaturvedi
Team Contract: Ashish Chakravarty, Mayur Hola, Tarannum Sehgal, Shakoon Khosla, Anissha Mazumder, Sugato Roy, Sougata Kundu
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.