Raahil Chopra
Jul 19, 2011

Bipasha Basu and Shirya Saran feature in McVitie's new TVCs

WATCH the TVCs created by Publicis Capital here

wide player in 16:9 format. Used on article page for Campaign.

United Biscuits has unveiled two new TVCs for their brand McVitie.

The TVCs, created by Publicis Capital feature Bollywood actresses Bipasha Basu and Shriya Saran in two separate advertisements singing the same jingle for McVitie’s Digestive biscuits.

The TVC featuring Basu will be aired in North, East and West India, while the TVC featuring Shriya Saran will be aired in South India.

WATCH the TVC featuring Shriya Saran here (story continues below)

 

 

The jingle for the TVCs has been composed by music director Karthik Shah and the commercials have been directed by Razneesh Ghai.

Credits

Client: United Biscuits(McVitie’s)

Advertising agency: Publicis India

Creative Team: Ritu Sharda, Sudhir Das and Ayan Das

Production House: Asylum Films

Director: Razneesh Ghai

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

13 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

13 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

16 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business