Campaign India Team
Aug 18, 2020

Bingo gets detective Ranveer Singh on a 'good potato' hunt

Watch the film conceptualised by Ogilvy here

ITC Foods has released a new campaign for its snacking brand Bingo. 
The campaign consists of a film conceptualised by Ogilvy which features Ranveer Singh. It shows Singh on a 'good potato' hunt on a street full of potatoes. He tricks those around him by deliberately pretending to fall down with a bag full of money. While most potatoes run for the bag full of money, a good potato comes to his rescue. 
An ITC spokesperson said, “Bingo is one of the most preferred snacking brands in the country today. While the commercials have a fun and quirky undertone…in line with Bingo! brand, our firm belief is that good quality ingredients are the reason behind great tasting chips and this new TVC is an attempt to share that message with our consumers. With Ranveer on-board, the excitement quotient is elevated in our communication with energy only he can bring." 
Client: Bingo! Potato Chips
Client Team: Satyakam Vashistha, Kumar Madhav
Agency: Ogilvy
Chief creative officer, worldwide and executive chairman India, Ogilvy: Piyush PandeyChief creative  officers,  Ogilvy  India: Harshad Rajadhyaksha and Kainaz KarmakarChief  creative officers, Ogilvy South: Kiran Anthony and Mahesh Gharat
Managing partner, Ogilvy South: Tithi Ghosh 
Head of planning: Anirban Roy, Pratyush Sinha
GCD: Muki Sablania
Creative team: Harshad Salian, Gururaj Biradar
Account management: Priyank Vaghela, Neil Mascarenhas
Production house: Nirvana films
Director: Rajiv Rao
Executive producer: Marj Rodrigues
Campaign India

Related Articles

Just Published

12 hours ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

19 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

20 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

20 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.