ITC Foods has released a new campaign for its snacking brand Bingo.
The campaign consists of a film conceptualised by Ogilvy which features Ranveer Singh. It shows Singh on a 'good potato' hunt on a street full of potatoes. He tricks those around him by deliberately pretending to fall down with a bag full of money. While most potatoes run for the bag full of money, a good potato comes to his rescue.
An ITC spokesperson said, “Bingo is one of the most preferred snacking brands in the country today. While the commercials have a fun and quirky undertone…in line with Bingo! brand, our firm belief is that good quality ingredients are the reason behind great tasting chips and this new TVC is an attempt to share that message with our consumers. With Ranveer on-board, the excitement quotient is elevated in our communication with energy only he can bring."
Client: Bingo! Potato Chips
Client Team: Satyakam Vashistha, Kumar Madhav
Chief creative officer, worldwide and executive chairman India, Ogilvy: Piyush PandeyChief creative officers, Ogilvy India: Harshad Rajadhyaksha and Kainaz KarmakarChief creative officers, Ogilvy South: Kiran Anthony and Mahesh Gharat
Managing partner, Ogilvy South: Tithi Ghosh
Head of planning: Anirban Roy, Pratyush Sinha
GCD: Muki Sablania
Creative team: Harshad Salian, Gururaj Biradar
Account management: Priyank Vaghela, Neil Mascarenhas
Production house: Nirvana films
Director: Rajiv Rao
Executive producer: Marj Rodrigues